My story

How it started
About 10 years ago, I found myself in a situation that would change the way I approach innovation and change. I began working in Digital Marketing, focusing on innovative growth without expanding teams. Automation, data (quality), improving ROI, AI tools, even changing business models were all topics I have worked on. I soon realized that achieving the desired goals with these topics relied heavily on getting other departments to change how they worked, and how lack of understanding human behavior, company cultural aspects and poor leadership guidance can get in the way of that.

I decided to dedicate myself entirely to Change Management. To gain a deeper understanding of people, not just in change but in general, I started with NLP (Neurolinguistic Programming). That’s when everything clicked, leaving me wondering—why isn’t everyone doing this?

What drives me
My passion lies in connecting business outcomes with human behavior, creating win-win scenarios that fuel my drive every morning.

What I believe in
Change with Understanding. Succeed with People. I believe that successful change starts with understanding people and adjust the approach accordingly.

Lessons learned along the way

  • Change is as much about patience as it is about action. It's in the moments of meaningful conversations and just listening that the most profound shifts occur.

  • No matter what industry you’re in, most companies face the same challenge: how to effectively drive change with and among their people.

  • To succeed in change, mastering your interpersonal skills is essential.

Whether you're looking to drive change in your organization, need a fresh perspective on an ongoing challenge, want to enhance your own change management skills or simply need inspiration, I’m here to help you navigate the complexities of change.

My VISION

The most difficult thing about change management is that the outcome is not completely in your control. You can lead a horse to the water, but you can’t make it drink.

However, I am convinced that if we:
1) have a basic understanding of how human behavior is constructed, and;
2) understand what people need to successfully change

we understand why things aren’t working, and what is needed to be successful and act accordingly.

I can provide valuable advice, guidance, best practices and other types of support but to successfully drive change, your commitment and action are key to making it all happen. It’s my job to put the right people at the right place, at the right time, saying the right things, and you have to put in the work. Achieving success is a joint effort.

If you keep doing what you’ve always done, you keep getting what you always got.

My experience

The quickest way to see my experience and the logos I’ve worked with is to go to my LinkedIn.

In a nutshell, typical change projects I worked on:

  • New strategy execution

  • Datadriven- or digital cultural change

  • Implementation of digital products requiring large-scale adoption

  • Building new departments and integrating in companies processes

  • Continuous improvement projects like enhancing data quality

  • Set-up strategies for change

I have also conducted numerous workshops for companies looking to enhance their transformation skills.

THINGS YOU DON’T FIND
ON LINKEDIN

PASSIONATE TRAVELLER
I’m hooked on exploring new places. Whether
it's backpacking or indulging in luxury,
I'm all in. Wishlist: Namibia & Botswana.

I LIKE TO MOVE IT, MOVE IT
You can find me in the gym at least 4 times
a week, I also love an occasional run.
Taking care of myself is a priority.

LIVE FOR THE ADVENTURE
Ask my friends—I'm always up for anything!
Absolute social butterfly. Though I also need
plenty of time alone, at home in Amsterdam.

BAD HUMOR
I have a cheesy sense of humor and often mix up expressions, leading to some pretty funny sentences. At least we can all laugh about it!

GROWTH JUNKY
I love learning new skills and everything psychology, including my own. NLP and Prosci certified.
Already exploring the next course.

DOGS & OLD MUSIC
I have a soft spot for dogs and old music. Always up for an 80s and 90s sing-along. And I’ll stop mid-sentence to share there’s a dog nearby.